Audio Book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life with FREE EASY Reading Download Now!

Mobi Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life with Free EASY Reading Download Now!

 4,7

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Mobi Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life with Free EASY Reading Download Now!

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. 

At this time of writing, The Mobi Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life has garnered 10 customer reviews with rating of 5 out of 5 stars. Not a bad score at all as if you round it off, it’s actually a perfect TEN already. From the looks of that rating, we can say the Mobi is Good TO READ!

Mobi Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life with Free EASY Reading!

Who will like this book* Anyone who makes any kinds of product — software products, physical products, experiences, processes, workplaces, cultures, etc* Any entrepreneur seeking to create valuable businesses* Anyone who wants to understand what is True in the world* Any Charlie Munger fans* Any Slate Star Codex fans* If people would describe you as highly rational, highly logical, etc, you’ll like this book* Anyone seeking ways to find undervalued ideas will like this book* Anyone who wants to maximize people’s subjective well-beingThe benefits you’ll get from this book* You’ll be able to see the world, and in particular people, more accurately* You’ll be able to make more valuable, more loved products (software product, advertising as a product, process as a product, etc) and experiences* It makes the valuable task of independent thinking slightly easierConclusion* This book is a critical reminder that the world isn’t what it seems to be.* It feels like a lesson, or a reminder, about what’s true in the world. A reminder that many of the beliefs you’ve been holding in your brain aren’t accurate, and therefore are leading you to misperceive the world. And it’s much easier to create value and valuable things if you accurately perceive the world!* I’ve read somewhere between 500 and 1000 non-fiction books, and Alchemy is in my top 10 all-time.After you read it* If you like this book, other books that you’ll like include: “Elephant in the Brain” by Simler/Hanson and any books by Geoffrey Miller on signaling and the hidden reasons we do things, “The Righteous Mind” by Haidt on understanding the truth behind people’s stated beliefs and reasoning, “Talking to Humans” on understanding the things we really want rather than the things we say we want, “The Secret of Our Success” on the ways things that seem irrational can be highly valuable.P.S. It’s great as an audiobook. I have the Kindle and the Audible versions and prefer the Audible version. The author reads it himself, and he has a very relaxed and conversational style reading of it. I normally like audiobooks, and this style was even easier and more enjoyable to listen to than most audiobooks, so I hope other audiobook producers copy his style!

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